From: The School Food Trust [info@schoolfoodtrust.org.uk]
Sent: 27 September 2011 14:50
To: Hansford, Diana
Subject: School Food Trust September 2011 Eat Better, Do Better
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Eat Better Do Better
September 2011
Cook at Servery
Welcome to the Eat Better Do Better newsletter
from the School Food Trust
If you cannot read this email or have problems with links you can see a copy online here:
Or you can download a pdf version from the Trust's website here:
Contents
Education News
Hello to ‘How To....
Need help to increase your free school meal take up? Out of ideas to engage parents and pupils with healthy food at school? No budget for marketing? Not sure how to use cooking in the curriculum? Feel like your menu needs more flexibility?

Get the answers you need with our low-cost, high-impact training courses which tackle the issues you ask us about most frequently. The first sessions will be held in Birmingham and London in October and November, and prices range from £150-£195 per delegate.  Book online today by visiting
 
How To Logo
 
MADGe to the rescue
Let's Get Cooking girl with tomatoes
Strike while the iron is hot this term and get your new starters into your dining room with our free, online school food marketing library, MADGe. You’ll find posters, menu templates and many more materials which you can adapt to suit your promotions in these crucial first weeks of term.
Pricing it up - and packing a nutritional punch
You might have heard both our Director of Programmes and Partnerships David Edwards and senior nutritionist Patricia Mucavele talking to BBC Radio 5Live for a series of special reports on ‘back to school’ issues. Read what we had to say:
 
Trust responds to ‘Beware lunchbox fillers’ report from Which?
 
Trust responds to Which? poll on school meal prices

However you’re involved with school food delivery, we’re here to help you keep prices affordable. It’s one of our six staples of good food at school – the things that we think are essential if we’re going to keep meal numbers rising. Our research shows that the standards are making a real impact on the food that children eat at school, and that take up of healthy school meals is particularly sensitive to changes in price.
 
Our 'six staples' of good food at school
www.schoolfoodtrust.org.uk/news/sixstaples
 
Primary school food survey 2009 full technical report
www.schoolfoodtrust.org.uk/documents/
primaryschoolfoodsurvey2009/fullreport

An analysis of the relationship between school meal take-up and prices
www.schoolfoodtrust.org.uk/documents/priceelasticity
Money
Thumbs up for…

  • Hull City, Camden and Richmond councils – all recently announced plans to reduce school meal prices
Waste not…
Food Waste Heroes
If your school will be looking at food waste as part of the curriculum or through the school council in the coming year, check out our new curriculum pack, ‘Food Waste Heroes’.

Stacked full of resources, this puts pupils in the driving seat - challenging them to inspire and lead changes in school which will reduce avoidable food waste.
Be prepared
We’ve got a great range of other resources to help you use food in the curriculum this year. Whether you’re working with pupils in primary or secondary schools, or if your school council is working on food issues, our ideas packs do the hard work for you. You can also buy copies of our Little Book of Goodness guide, which explains why school meals are the healthiest option – perfect for handing out to families of prospective new starters at open evenings this term.
 
Little Book of Goodness
www.schoolfoodtrust.org.uk/resources/lbg
 
Resources
Little book of goodness 2011
Free school meals matter
Free School Meals Toolkit
Free school meals matter, yet too many children from low income families either haven’t registered for them, or choose not to eat them. Many parents don’t even realise that their child is entitled to a free school meal. If you’re struggling with any of these issues our new Free School Meals Matter Toolkit contains everything you need to know about the Pupil Premium, tackling stigma, eligibility criteria, and a host of practical tips and resources including posters, letters to send to parents and leaflets.
Inspirational stories
If your school is making a big change to its school food service this year, you’re not alone. Listen again to the interview with Ravensdale Junior School in Derby by BBC Radio 4’s Food Programme. Radio 4 will be following the school’s progress as it brings catering in-house for the first time – we’ve been supporting the school throughout this complex process. Contact us using the details below if you’re in a similar position and need our help.
Ask our nutritionists
As term gets underway, our expert nutrition team is on standby to help you with your questions about meeting the national standards for healthy school food. They can also offer you individual support if you need help to check that your menu meets the standards, or if you’re struggling with a particular issue at the moment.

You may find the answer you’re looking for online, in our frequently asked questions section below, you can email our nutritionists at info@schoolfoodtrust.org.uk. or call 0800 089 5001.
Your school food responsibilities

Our website is a hub for all the latest information on schools' responsibilities when it comes to school food. However, if you’re a head teacher or a governor, you can also read about your responsibilities on the Department for Education’s advice pages. Here, you’ll find a breakdown of your role when it comes to school food, information on the national school food standards and how they should apply at your school, details of the relevant legal requirements and information on how legislation applies to school food.

Health News
Early years
In the coming weeks, we’ll be announcing the first five local areas that will pilot national, voluntary guidelines on healthy food for children in childcare. We’ll be working with early years specialists and nursery staff in each area to test the guidelines and the training support we’ve designed around it. We’ll also be training staff on the ground to deliver healthy cooking sessions for families with young children. You can follow the project here.
 
If you’re interested in this work, you might also want to read the evaluation of a scheme called Cook4Life, which helped to develop this new programme.  
 
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Eat Like a Champ!
In our latest research commission, from international dairy food and water giant Danone, we’ll be conducting an independent evaluation of the impact of Danone’s ‘Eat Like a Champ’ healthy eating programme for children in school – measuring its impact on what children are eating. We plan to start fieldwork in schools in January and to publish the findings in August, so watch this space!
 
 
Let’s Get Everyone Cooking
Let's Get Everyone Cooking
If you work for a charity that’s focused on improving health for people of any age, or for a business that wants to help staff to live more healthily, our Let’s Get Cooking programme can help. Our two-day Demonstrator Training course will give you all the practical cooking skills and knowledge you’ll need to teach healthy cooking to groups in the community. Training is great fun, and is accredited by the Royal Society for Public Health. The next dates are in Bristol and Newcastle.
 
News from SFT HQ
Heard about our new board members?

We’ve welcomed six new faces to our board, as we get ready to complete our move into the third sector. These experts in health, local government and marketing join the team as we continue our work as a charity and social enterprise:

  • Sheila Adam, former Deputy Chief Medical Officer
  • Julie Dent CBE, Chair of Torbay NHS Care Trust
  • Jane Hurst, a qualified teacher, youth worker and senior manager of youth and play services
  • Rosalind Turner, former Managing Director for Kent County Council’s Children, Families and Education Directorate  
  • Ian Hagg, recently Corporate Social Responsibility Director for the Findus Group
  • Tim Mack, Head of Marketing and Communications at National Savings and Investments
Congratulations to…
…our Chief Executive, Judy Hargadon – awarded an OBE for services to children’s health in the Queen’s Birthday Honours list.
Judy Hargadon OBE


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